FLIGHT OF 5The intro callRung 5: Most awareThe intro callRung 5: Most awareRung 4: Product awareRung 4: Product awareThe true cost of the back officeRung 3: Solution awareRung 3: Solution awareRung 2: Problem awareRung 2: Problem awareDiligence turned around over a weekendRung 1: UnawareRung 1: UnawareBooks that cannot be trustedBelow the first gateBelow the first gateBelow the first gateThe reader

Believes now
Gate opens on
Post for it

The reader, climbing one rung at a timeA float: one of the client's posts, moored where it sitsA flight of five locks. Each chamber is one rung of awareness, and the gate above it opens only when the reader's belief has shifted. Floats mark where the client's posts sit today: three buyer posts on the ladder, eleven in the pound below it.